Afreximbank and Development Reimagined Support Access of High-End, Sustainable Made-in-Africa Brands to China

Afreximbank and Development Reimagined Support Access of High-End, Sustainable Made-in-Africa Brands to China

In continuation of its strategy to assist African businesses in increasing their international presence, the African Export-Import Bank (Afreximbank) (www.Afreximbank.com) and international consultants Development Reimagined (DR) have entered into a partnership to promote the entry and sale of high-end sustainable African brands in China.

The partnership which includes a grant from Afreximbank, has seen Africa Reimagined (AR), a flagship programme created and managed by DR, introducing high-end value-added Made-in-Africa goods from such sectors as fashion, skincare and beverages, to China.

The AR team led Africa’s participation at the 2023 China-Africa Economic and Trade Expo (CAETE) in Changsha from 29 June to 2 July, solidifying the partnership’s dedication to fostering China-Africa trade relations and seizing the opportunity to further leverage growth.

The outing achieved several unprecedented milestones, including:

Exhibition of the largest number of luxury African brands to date – from 10 in 2019 to 20, including Maxhosa and Jessica Jane, two unique and luxury South African fashion brands; Taibo Bacar, Nkanda Yetu and Larry Jay, sustainable fashion brands from Mozambique, Zambia and Ghana respectively; Skin Gourmet, a beautifully branded Ghanaian skincare company; Zaaf – a handcrafted luxury bags and leather brand from Ethiopia; Monks Gin, a South African gin company; Yenae – a stunning