Agthia Group continues expansion in fast-growing snacking market with acquisition of Auf Group

Agthia Group continues expansion in fast-growing snacking market with acquisition of Auf Group

- Auf Group is an Egyptian healthy snacks and coffee company operating under the Abu Auf masterbrand, with a large direct-to-consumer channel

- Auf Group has plans to expand its footprint beyond Egypt, with sales to the UAE already taking place

- The acquisition of Auf Group will bolster Agthia’s existing snacking footprint

Abu Dhabi, UAE – Agthia Group PJSC, one of the region’s leading food and beverage companies, today announced that its Board of Directors has approved a strategic acquisition of 60% of Auf Group, a specialised healthy snacks and coffee manufacturer and retailer in Egypt.

Established in 2010, Auf Group processes, manufactures, retails and distributes a broad portfolio of products across Egypt including coffee, nuts, healthy snacks and other confectionery products sold under the ‘Abu Auf’ masterbrand. The transaction provides Agthia with a footprint in the attractive Egyptian snacking market and, together with last year’s acquisition of leading processed meat producer Atyab, facilitates the establishment of Agthia as a major player in the Egyptian consumer packaged goods industry.

The acquisition also reflects Agthia’s ongoing commitment to strengthening its portfolio and diversification into branded consumer goods. It will build on last year’s acquisitions of the GCC’s leading innovative healthy snacks and food company, BMB