Bupa Arabia Tops List of Most Valuable Insurance Brand in the Region

Bupa Arabia Tops List of Most Valuable Insurance Brand in the Region

The report noted that Bupa Arabia's strong financial forecasts have driven its brand value up by 23 percent to $618 million (SR2. 31 billion). Bupa Arabia for Cooperative Insurance has been named as the Middle East's most valuable insurance provider, in the annual report for 2021 by Brand Finance, the world's leading independent brand valuation consultancy headquartered in London. The report noted that Bupa Arabia's strong financial forecasts have driven its brand value up by 23 percent to $618 million (SR2. 31 billion). Bupa Arabia's innovative insurance solutions and unique initiatives in line with Saudi Arabia's Council of Cooperative Health Insurance has taken the company from strength to strength over the past 20 years, making it a national leader and provider of healthcare services for millions of national and residents in the Kingdom. Tal Nazer, CEO and member of board of directors, Bupa Arabia, attributed the company's advancing position in the Brand Finance rankings to the successful strategies implemented by Bupa Arabia. He said: "This has been evident through the adoption of the concept of 'making change' in the local healthcare sector, the commitment to improving the customer's overall health, and upgrading its digital solutions through the Bupa Click campaign