Why healthy is the future of snacking – ArabianBusiness
- Date: 14-Dec-2021
- Source: Arabian Business
- Sector:Healthcare
- Country:Middle East
Why healthy is the future of snacking – ArabianBusiness
With coronavirus last year came a growing consumer awareness on health and wellness, and while that might seem contradictory to the very essence of snacking and confectionaries, it has instead created demand for healthy snack foods, said Duncan McCulloch, general manager, Mars Wrigley Middle East and Africa (MEA).
Valued at $78.13bn in 2019, the global healthy snacks is projected to reach $108.11bn by 2027, exhibiting a CAGR of 4.2 percent during the forecast period, according to recent studies.
“Consumer habits in the Middle East and Africa’s core markets are changing when it comes to snacking, presenting opportunities and challenges for players in the industry. Healthy snacking is the fastest growing packed-food sub-category globally, despite its small size, experiencing, on average, six times the growth of regular food items,” said McCulloch.
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