PureHealth’s Shaista Asif on why longevity is the key to the future of healthcare

PureHealth’s Shaista Asif on why longevity is the key to the future of healthcare

Picture a world where people live long, fulfilling lives, performing to their full potential and enjoying good health. As utopian as it may seem to some, this is the world that Shaista Asif is committed to creating, and it’s no pipe dream. Asif is determined to realise this vision of longevity and transform the existing approach to healthcare along the way. And it’s not just about business. “It’s about enhancing the quality of life and elevating the healthcare landscape,” says the group COO of PureHealth, considered the UAE’s largest integrated healthcare platform. “Our primary objective and commitment is to increase humanity’s average life expectancy while improving their health-span. This can only be achieved by transforming the healthcare ecosystem and we are starting with the UAE,” she adds. Asif’s determination and vision is supported by the might of a solid ecosystem that is powering this evolution. Since its inception in 2006, PureHealth has gone from strength to strength, expanding to include more than 25 hospitals, over 100 clinics, 160 plus labs, multiple diagnostic centres, pharmacies, as well as healthtech, insurance and procurement entities, creating a well-connected healthcare value chain in Abu Dhabi and Northern Emirates. In doing so, the company has