Mena leisure industry revenue estimated at $8.2bln

Mena leisure industry revenue estimated at $8.2bln

The leisure and entertainment industry in the Middle East and North Africa (Mena) region generates an estimated $8.2 billion in revenue, according to a report. The MENA Leisure Report (MLR), debuted at the recent Menalac event, is a 400-page coffee table book, with first-hand demographic, tourism, and leisure industry data for each country in the MENA region from Pakistan to Morocco. The hybrid event, physically hosted at the InterContinental Festival City as well as online, saw Dubai Chamber of Commerce & Industry President & CEO Hamad Buamim unveil and launch the publication. var width=document.documentElement.clientWidth;if(width>=320&&width<728){}; googletag.cmd.push(function(){try{var d=document.documentElement.clientWidth;var a;var c="/21857811890/en.zcom/";var b;if(d>=320&&d<728){a=[300,250];b=["mobile_mr_story"]}else{a=[300,250];b=["MR_Story"]}var h="MR_Story";var g=googletag.defineSlot("/21857811890/en.zcom/",a,"div-gpt-ad-MR_Story").setTargeting("type",b).addService(googletag.pubads());gptAdSlots.push(g);if(h!="MR_Story"){googletag.pubads().collapseEmptyDivs(true,true)}googletag.pubads().enableSingleRequest();googletag.enableServices();if((h=="PSB_Left")||(h=="mobile_psb_left")||(h=="PSB_Top")||(h=="mobile_psb_top")||(h=="PSB_Bottom")||(h=="mobile_psb_bottom")||(h=="PSB_Middle")||(h=="mobile_psb_middle")||(h=="leaderboard_home")||(h=="leaderboard_bottom_home")||(h=="mobile_leaderboard_home")||(h=="mobile_leaderboard_bottom_home")){setInterval(function(){googletag.pubads().refresh([g])},240000)}}catch(f){console.log("Error loading Ad banner "+h)}}); try{googletag.cmd.push(function(){googletag.display("div-gpt-ad-MR_Story")})}catch(e){console.log("Error displaying Ad banner "+bannerName)}; Sparking a new culture of sharing data and information within the region, the MLR would not have been possible without contributions from industry operators who have played a significant role in sharing data for the larger benefit of the industry, according to a statement from Menalac. The in-person networking event attracted Menalac members alongside key operators and decision-makers from the leisure & attractions industry. With statistics about annual venue footfall to the average spend per person at Family Entertainment Centres and beyond, the MLR contains invaluable data that will help