Veganuary is ‘just a gimmick and casting British industry to the wall’, farmers warn

Veganuary is ‘just a gimmick and casting British industry to the wall’, farmers warn

Farmers are fighting back against calls for people to help tackle climate change by going vegan in January.Veganuary is a not-for-profit organisation started in 2014 by husband and wife Matthew Glover and Jane Land.

Since then, they say more than a million people have signed up to take part from every country in the world apart from three - North Korea, Vatican City and the Kingdom of Eswatini (formerly known as Swaziland).But farmers say there's no need to cut out meat completely insisting what's key is the sustainability of the produce and where it comes from.Joe Stanley is a beef and arable farmer in Leicestershire. He says people can play their part in reducing greenhouse gases by eating more sustainably-produced local meat and reducing their carbon footprint in other ways.

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Joe Stanley