How Tesla defined a new era for the global auto industry – ZAWYA

How Tesla defined a new era for the global auto industry – ZAWYA

Tesla inc's rapid rise to become the world's most valuable carmaker could mark the start of a new era for the global auto industry, defined by a silicon valley approach to software that is overtaking old-school manufacturing know-how.tesla's ascent took many investors by surprise. but executives at daimler ag, the parent company of mercedes-benz, had a close-up view starting in 2009 of how tesla and its chief executive elon musk were taking a new approach to building vehicles that challenged the established system.daimler, which bears the name of the man who invented the modern car 134 years ago, bought a nearly 10% tesla stake in may 2009 in a deal which provided a $50 million lifeline for the struggling start-up.tesla's ascent took many investors by surprise. but executives at daimler ag, the parent company of mercedes-benz, had a close-up view starting in 2009 of how tesla and its chief executive elon musk were taking a new approach to building vehicles that challenged the established system.frankfurt/beijing/detroit  - tesla inc's rapid rise to become the world's most valuable carmaker could mark the start of a new era for the global auto industry, defined by a silicon valley approach to software that is