Nagham Zalabia encourages more investment in the beauty and personal care industry

Nagham Zalabia encourages more investment in the beauty and personal care industry

“The beauty and personal care industry has always been one of the fastest growing consumer markets globally. The cosmetics and skin care industry has had the lion’s share of this growth driven by the rising number of young consumers and the evolution of beauty trends from one generation to another, due to the influence of e-commerce platforms growing exponentially, fueled by significant impact of social media on consumer behavior”, said Nagham Zalabia, the Palestinian entrepreneur and influencer in the field of beauty.

According to specialized reports, the total revenues of the beauty and personal care industry in the UAE recorded almost $ 1.3 billion in 2022, of which 24% is generated through e-commerce channels. Personal care products accounted for a market share of $518.8 million, followed by skin care at $292.5 million, cosmetics at $174.5 million, and perfumes at $142.7 million.

A study released by Statista estimated that the beauty market size in Saudi Arabia will reach about $3.3 billion in 2022, with the increase expected to continue at a compound annual growth rate of 6.5% between 2023-2027. The largest consumer segment of beauty and personal care products in the Kingdom of Saudi Arabia are aged between 18 and 34 years old,