The Marketing Society extends its gender equality campaign, ‘Think equal’, with Weber Shandwick

The Marketing Society extends its gender equality campaign, ‘Think equal’, with Weber Shandwick

Dubai, UAE: The Marketing Society, a leading global community of the world’s smartest marketers, has announced the continuation of its gender equality campaign through a regional partnership with global communications and public relations agency, Weber Shandwick MENAT who join TikTok as Founding Partners.

Launched last year across the UAE and wider MENA region, ‘Think Equal’ sets to break barriers by accelerating diversity, gender equality and inclusion at mid and high levels of management in the Marketing & Communications industry. The thoughtful 2023 programme aims to encourage both women and men to be active participants in driving change, whilst generating more awareness, visibility, and leadership opportunities for women in the industry. A mix of free events are planned over the next year, including online masterclasses, training sessions, mentoring, policy change discussions, book clubs, content and more.

Ziad Hasbani, CEO of Weber Shandwick MENAT, commented on the partnership with Think Equal: “We are thrilled to join forces with The Marketing Society and TikTok on this ground-breaking, and hugely important, initiative. Think Equal will inspire women who are building their careers and make men equal partners in shaping a working environment that benefits from the valuable contributions of both women and men. Today, it is