MENA PR industry value set to touch $2 billion by 2030

MENA PR industry value set to touch $2 billion by 2030

Evolution of National Champion companies to global brands will catalyse the growth of the PR sector, observes opening panel of PRovoke MENA Summit. Fuelled by the rapid growth of the Middle East and North Africa (MENA) region's National champion companies, the Public Relations (PR) industry in MENA is set to leapfrog in value to double its current size of $1billion by 2030, was the key take out from the PRovoke MENA Summit 2020, held in Dubai today.. The Summit opened with an insightful session 'From National Heroes to Global Brands: Why the Middle East has emerged as a PR Powerhouse,' moderated by Sunil John, Founder of ASDA'A BCW and President, Middle East of BCW.. The panelists explored how the regional PR landscape has grown, mirroring the transformation of National Champion companies such as Emirates, Mubadala, ADNOC and Dubai Holding into global brands.. Introducing the panel, Sunil John noted that the dramatic economic, social and political changes witnessed in MENA position the region as a strategic market for all global industries.. Omar Zaafrani said the responsibility of national brands goes beyond their organisation and must represent a national perspective reflecting the UAE's national branding and soft power..