GM executes rigorous local evaluation to ensure optimized performance in the Middle East

GM executes rigorous local evaluation to ensure optimized performance in the Middle East

This success spans the globe and part of this is rooted in the brands' deep understanding of the unique environment and terrain, as well as the nuanced needs of customers, wherever in the world they are. Before launching a vehicle in this region, GM Africa and Middle East put it through extensive and rigorous evaluation to ensure that the vehicle performs as expected against the Middle East's conditions. Be it terrain or climate, the local evaluation process ensures that GM and its vehicle brands continue to earn the badge of engineering excellence.

"We are proud of our portfolio across the globe and while our vehicles are thoroughly tested in the US, the unique Middle East terrain is different. For example, desert sand in the region tends to be softer and looser, providing a different off-road experience than in California or Arizona," said Daniel Oden, Regional Quality Manager, GM Africa and Middle East. "Before we launch a vehicle in market, we execute a program tailored around each vehicle, with on-road and off-road evaluation, where relevant, covering thousands of kilometers to ensure that our vehicles not only meet but surpass our local customers’ expectations. The all-new Chevrolet Silverado ZR2 and the all-new GMC