The Human Face Of Energy Reinvention: Why Tech Alone Can’t Save The Industry

The Human Face Of Energy Reinvention: Why Tech Alone Can’t Save The Industry

Share to Linkedin Why do some societies disappear when others survive? That was the question Jared Diamond set out to answer with his 2005 book Collapse: How Societies Choose to Fail or Succeed. He thought he'd be writing a story about the environmental consequences of human behavior, but that's not what he found. He discovered that how each society responded to external factors was as important as those factors. In other words, did people rise to the challenges of the moment? In business, about 80% of transformations fail because of inability to execute change with people. When it comes to successful change, it's the people, not the tech. Employees work inside the control room of the Floating Production Storage and Offloading Vessel ... [+] (FSPO) "Cidade de Itaguai" oil platform, operating at Santos basin exploration unit of Pre-Salt in Itaguai, about 150 miles (240 km) off the coast of Rio de Janeiro, Brazil on November 10, 2017. The oil platform is operated by Brazilian oil company Petrobras and Japanese oil company Modec. (Photo by MAURO PIMENTEL / AFP) (Photo by MAURO PIMENTEL/AFP via Getty Images) That's exactly what we're noticing right now in the oil and gas industry. As much