How Is The Energy Transition Transforming What We Do

How Is The Energy Transition Transforming What We Do

By Ashraf Yehia, Managing Director, Eaton Middle East

As our world is challenged by climate change, pollution, and population growth, the demands of power management are increasing and changing fast. Nearly half the global economy is aiming to be net-zero by 2050.

Traditionally, power management has focused on clear product lines—circuit breakers, panels, meters, UPS and so on—that protect people and equipment according to agreed standards. As such, it was fairly straightforward to define new products and launch them to customers who, in many cases, already knew what to expect.

Today’s market is much more complex. The acceleration of renewable generation, electrification, decentralisation, and digitalisation is completely changing the energy landscape, creating both tremendous opportunities, as well as challenges.

On the cusp of this energy transition, consumers are now facing entirely new problems and often do not know how to approach them. This could include anything from utilities that have to manage two-way power flows across the grid, to building owners that need to keep pace with the 30% year-on-year growth rate of electric vehicles, or data centre operators that want to harness the potential of energy storage to maximise