Tom Ford And BTS Deliver Initiatives Against Plastic Pollution

Tom Ford And BTS Deliver Initiatives Against Plastic Pollution

BEVERLY HILLS, CA - FEBRUARY 22: Fashion designer/director Tom Ford arrives at the 2015 Vanity Fair ... [+] Oscar Party Hosted By Graydon Carter at Wallis Annenberg Center for the Performing Arts on February 22, 2015 in Beverly Hills, California. (Photo by Axelle/Bauer-Griffin/FilmMagic) In 2016, the World Economic Forum report, The New Plastics Economy: Rethinking the Future of Plastics, stated that plastic production had increased from 15 million tons in the sixties to 311 million tons in 2014 and was expected to triple by 2050 when it would account for 20 percent of global annual oil consumption. Both BTS, with Samsung, and Tom Ford have released content and an initiative, respectively, over the past few months to combat and raise awareness of the issue. Last month Tom Ford revealed the finalists for his $1 million plastic innovation prize. The goal of the initiative is to find a biodegradable replacement for thin-film plastic. The judges for the award include environmental activist Trudie Styler, actor Don Cheadle, LVMH's sustainability advisor and fashion designer Stella McCartney, jewelry mogul and conservationist Susan Rockefeller, and sustainability champion Livia Firth. Talking to The Hollywood Reporter, Firth said about the award: "I am in awe of Tom,