Three Questions To Ask Before Investing In Property Technology

Three Questions To Ask Before Investing In Property Technology

Prasan Kale is CEO of Rise Buidings, a property technology platform powering connections between people & buildings.

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In real estate, we often hear clever marketing that touts how technology can benefit a building. While it's often the case that technology has numerous perks, when it comes to investing in technology for your property, those benefits are usually measured one way: impact to profitability.

I don't say this to be cynical; many of the things that lead to greater profitability, such as energy efficiency or automation, have positive external effects as well (e.g., a cleaner environment or less waste). The ultimate purpose of any financial investment, however, is to make money.



Yet when real estate owners and operators contemplate making major technology purchases, they often focus on conducting lengthy