Boutique Group to breathe new life into Jeddah’s regal landmark

Boutique Group to breathe new life into Jeddah’s regal landmark

Saudi Arabia - Boutique Group, a hospitality company fully owned by Saudi Arabia’s Public Investment Fund, is set to architecturally transform Jeddah’s Al Hamra Palace into a luxury hotel under a new partnership.

The group that develops historic and cultural palaces into ultra-luxury boutique hotels, has partnered with international architecture design firm, OBMI, alongside the world-renowned French interior designer Jacques Garcia, as part of the project’s design consortium.

Al Hamra Palace, which was built as royal residence for King Faisal bin Abdulaziz, was converted into a royal hospitality palace, hosting guests including presidents of Arab and Islamic nations, leaders like Richard Nixon, Diana – Princess of Wales, and the current King Charles.

Nestled along Jeddah's corniche, the palace reflects a fascinating mix of traditional architecture inspired by Islamic Hijazi with Neo-classical elements. The influence can be seen in its arched gateways, slanted roofs and a facade crafted from Riyadh stone.

Mark De Cocinis, CEO of Boutique Group, commented: "Partnering with entities that share our visionary ethos, unwavering commitment to intricate storytelling, and profound attention to the most nuanced details is not merely an imperative, but an exquisite manifestation of our relentless pursuit of excellence.

“Working with internationally renowned design firms like OBMI and Jacques Garcia