Landmark MoUs signed at the E3 CX Conference 2023 to transform KSA’s experience economy

Landmark MoUs signed at the E3 CX Conference 2023 to transform KSA’s experience economy

Riyadh, Kingdom of Saudi Arabia:

Having gathered over 600+ CX professionals and industry leaders, the E3 Customer Experience Conference 2023, hosted by Ejtemaat Saudi Arabia in partnership with Saudi CX Association, has concluded on a high note, with the signing of four significant Memorandum of Understanding (MoUs) across its 2-day agenda. Marking a significant achievement for the rapidly developing experience economy in the Kingdom, the agreements will enable the customer experience community to develop its infrastructure and capabilities in line with the Kingdom's Vision 2030, which aims to diversify the economy and build innovative and immersive experiences.

Representing a great opportunity for the Saudi CX Association to share best practices, tools, and strategies to empower organizations across all sectors, the Conference witnessed the MoU signing between the Saudi CX Association and KPMG as both organisations aligned on its plans to work together on further developing the infrastructure and capabilities for customer experience in the Kingdom.

"The signing of the MoUs with leading organisations in CX demonstrates our commitment to collaborate and innovate in driving customer experience excellence in the Kingdom. It also highlights the growing interest from international organisations to support the transformative journey that Saudi Arabia is going through to diversify its