Saudi Crown Prince launches Soudah Peaks’ masterplan

Saudi Crown Prince launches Soudah Peaks’ masterplan

His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Prime Minister, and Chairman of Soudah Development has launched the masterplan to develop Soudah and parts of Rijal Almaa into Soudah Peaks, a luxury mountain tourism destination set 3,015 meters above sea level on Saudi Arabia’s highest peak.

Located amidst the extraordinary natural and cultural wonders of the Aseer region in southwest Saudi Arabia, the project is a key part of the Public Investment Fund’s (PIF) efforts to diversify the economy by expanding vital industries such as tourism, hospitality, and entertainment, and supporting Aseer development strategy.

Soudah Peaks aims to offer high-end luxurious hospitality services to over two million visitors throughout the year by 2033. The masterplan is being designed to reflect the local traditional, and architectural styles, and will promote both the cultural and landscape heritage of the region.

Mohammed bin Salman

Prime Minister & Chairman

Soudah Development “Soudah Peaks represents a new era of luxury mountain tourism by providing an unprecedented living experience while preserving the natural environment, culture, and heritage richness. It is strategically aligned with Vision 2030 goals of expanding tourism and entertainment, supporting economic growth, attracting investments, contributing more than $7 billion (SAR 29 billion) to the