Who’s Who: Swaied Al-Zahrani, CEO of Saudi Credit Bureau

Who’s Who: Swaied Al-Zahrani, CEO of Saudi Credit Bureau

Swaied Al-Zahrani has been the CEO of the Saudi Credit Bureau, also known as SIMAH, since March 2018.

As CEO, Al-Zahrani has guided SIMAH’s short and long-term strategies, ensuring a competitive landscape within the market.

He led major restructuring to enable a future-proof operating model and enhance customer experience. He is focused on improving the governance, risk management, and data management framework and practices. Who’s Who: Swaied Al-Zahrani, CEO of Saudi Credit Bureau