Miss Universe launches beverage line in first move to transform the beauty pageant brand – The National

Miss Universe launches beverage line in first move to transform the beauty pageant brand – The National

Miss Universe is no longer just a beauty contest.

JKN Global Group, the new owner of the Miss Universe Organisation, has unveiled a line of healthy beverages branded after the popular pageant, which is one of the oldest and most watched beauty competitions in the world.

The launch was held at Iconsiam mall in Bangkok, Thailand, and was attended by beauty queens including the reigning Miss Universe R'Bonney Gabriel. A handful of other pageant alumna were also present, such as Miss Universe Thailand 2022 Anna Sueangam-iam, Miss Universe India 2022 Divita Rai and Miss Universe Bahrain 2022 Evlin Khalifa.