Egypt: Transforming Dreams into Reality: Esperanza’s Journey with Global Textiles and Clothing Programme (GTEX)/Middle East and North Africa (MENATEX)

Egypt: Transforming Dreams into Reality: Esperanza’s Journey with Global Textiles and Clothing Programme (GTEX)/Middle East and North Africa (MENATEX)

In the pulsing heart of Egypt, where fashion intertwines with ambition, Esperanza, under the visionary leadership of Mohammad Magdy, stands as a beacon of inclusive entrepreneurship. Magdy, the Executive Director of Esperanza, recently shared his insights during the "Jobs through Trade and Investment: Boosting Employment in the Southern Mediterranean" event in Brussels, supported by the government of Sweden, a key donor of the International Trade Centre's MENATEX programme.

A Symphony of Challenges and Triumphs

Magdy's passion for empowering women and young entrepreneurs resonates deeply within Esperanza's corridors. The company has successfully navigated the path of inclusive entrepreneurship, overcoming challenges and celebrating triumphs. Magdy paints a vivid picture of Esperanza's success stories, especially in promoting women to leadership positions.

"In Esperanza, we have had a rewarding experience depending on qualified women in various sectors, including administration and production. The key lies in mentoring, guiding, and instilling confidence in these women, showcasing that they can rise beyond traditional roles," Magdy reflects.

He highlights the journey of women who started as skilled operators and, with meticulous mentoring, evolved into senior supervisors, overcoming technical and soft skill challenges. Despite facing initial issues these women exhibited eagerness to learn, appreciation for mentorship, and a precise application of policies and