Interview: Africa’s e-commerce giant Jumia is making Cairo its main tech hub – CEO

Interview: Africa’s e-commerce giant Jumia is making Cairo its main tech hub – CEO

According to the company, the marketplace, which is called JUMIA, helps millions of consumers and sellers across Africa. Jumia logistics enables the delivery of millions of packages across the continent, and Jumia Pay facilitates online financial transactions.“As market leaders in Africa and Egypt in this field, we should promote e-commerce,” said Safwat. “And the growth of e-commerce depends on the growth of electronic payments.”In February, the eight-year-old company announced that Egypt had been chosen to host its first tech centre, given the fact that it houses the largest population of well-trained communication engineers and IT developers, said Safwat.“Secondly, Egypt is one of the top African countries in terms of the number of e-payment transactions, which would allow Cairo-based developers to be in constant touch with one of our most developed markets,” Safwat added.The company is currently expanding its tech center so that the number of new hires exceeds 100 by the end of 2021, said Safwat. Job applications are vetted by the company's African and European experts to ensure the selection of the best candidates, he added.“The centre is not only serving Egypt but all of Africa and this is why we believe the centre is a way to export