Jumia Egypt launches initiative to encourage consumers to buy locally made products

Jumia Egypt launches initiative to encourage consumers to buy locally made products

Cairo, Egypt: Jumia, the leading e-commerce platform in Egypt, is taking a significant step towards supporting local manufacturers, particularly small and medium enterprises (SMEs) and handicraft owners, with the launch of a new initiative. This latest effort builds upon Jumia's ongoing commitment to aid exhibitors and sellers in navigating economic challenges, for both buyers and sellers alike.

This initiative will facilitate online product sales and serve as a platform to promote locally made goods to support local manufacturers while encouraging consumers to embrace locally made products. By doing so, Jumia aims to foster the growth of the emerging local economy and bolster the Egyptian industry. .

Jumia underscores its pivotal role not only in supporting the national economy but also in championing the unique and diverse Egyptian culture. It reflects the company's dedication to empowering Egyptian entrepreneurs, creating employment opportunities, and contributing to the overall expansion of the Egyptian economy across various sectors.

Jumia's commitment to Egypt's sustainable future is further exemplified through partnerships with esteemed entities and institutions. Notable collaborations include the Micro, Small, and Medium Enterprise Development Agency (MSMEDA), the Ebda3 mn Masr store in conjunction with the Sawiris Foundation for Social Development, and Alex Bank Jumia has created a specialized