Mall of Egypt announces the winner of Fashion Glam in partnership with FAD Dubai & Hisham Kharma

Mall of Egypt announces the winner of Fashion Glam in partnership with FAD Dubai & Hisham Kharma

This unique collaboration provides scholarships to upcoming fashion labels to drive the industry forward.

MEROË and Nashe will also have a pop-up shop inside Mall of Egypt, granting them the chance to showcase and sell their products.

Cairo: Majid Al Futtaim the leading shopping malls, communities, retail, and leisure pioneer across the Middle East, Africa, and Asia concluded its fifth anniversary celebrations at Mall of Egypt with a grand finale, Fashion Glam closing event, crowning the first-place winner of the fashion prize with a glamorous runway.

Fashion Glam was first launched in December 2022, in partnership with leading fashion institution FAD Dubai Institute of Luxury Fashion and Style, and musician Hisham Kharma.

As part of Mall of Egypt’s vision to become the incubator and hub for local talents, Fashion Glam has awarded 16 young talents, each an established fashion brand owner, a scholarship of accredited courses in fashion design and brand development.

The award was granted to MEROË and NASHE; the two brands showed their potential and have displayed a clear application of the professional techniques that were delivered during their scholarship. They also received dual certificates; a lookbook photoshoot produced by a creative director in FAD Dubai, in addition to a pop-up shop inside