ECRM Continues To Redefine ‘Face-To-Face’ Meetings For Retailers & Brands

ECRM Continues To Redefine ‘Face-To-Face’ Meetings For Retailers & Brands

ECRM

Earlier this year, I spoke with Joseph Tarnowski, VP of Content for ECRM, about how the business process services company – which connects retail buyers and brands in highly-curated private, prescheduled face-to-face meetings – pivoted from its traditional in-person meeting programs to a virtual meeting platform just six weeks after the pandemic forced the restriction of travel and large gatherings.

Launched in May, the company's proprietary ECRM Connect platform has just surpassed more than 50,000 hosted meetings and is changing the way retailers and brands engage with each other face-to-face. I sat down with Joe to discuss how the company's clients have embraced the platform, how its tools and features have evolved over the past several months based on user feedback, and how he sees virtual impacting