CES: Consumer Trends Serve As Blueprint For Innovation

CES: Consumer Trends Serve As Blueprint For Innovation

The CES Trade Show dubbed "The Global Stage for Innovation“ takes place every January in Las Vegas and sets the tone for what consumers can expect in the new year.

For more than 50 years this has been the high-profile event of choice for many companies to launch their latest high tech, innovative products.

In 2020 we saw many futuristic products on display such as massive, curved monitors, concept cars, folding tablets and even a Segway S Pod.

This year, due to COVID-19, CES hosted its first ever all-digital event; not only was there a shift in the format of the conference, but there was also a shift in the types of products put on display.

Board members would be well served to look for emerging trends and examine how the innovative products and services at this year's CES event reflect shifting consumer sentiments.

CES 2021 had a lot of home products that have clearly been designed with a pandemic-influenced user in mind. Products include a touchless video doorbell system, a refrigerator fitted with a UV light water sanitization system, touchless toilets as well as air purifiers and home gym equipment. There is a macro trend here on health and wellness that can be mindfully