A layer cake, perhaps analogous to the layers of functionality that make up most mobile devices, ... [+] with smart assistants like Siri, Google Assistant, and Alexa on top. Photo by Annie Spratt on Unsplash In the stone ages of mobile a couple of years ago, you actually had to tap on an app icon and open an app in order to access its functionality. While backwards, onerous, and tedious, this ensured that if I was ordering Air Jordans from Shoe Giant #1 or a Big Mac from Ronald McDonald, I would have a couple of interactions with the Nike brand or the Nike brand. Now, now so much. Today, Google announced that “Hey Google” is the new front door to your app’s functionality: ...read more...