Accenture helps L’Oréal reimagine consumer experiences

Accenture helps L’Oréal reimagine consumer experiences

The collaboration will allow the beauty group to creatively personalize content that meets consumer needs across all of its digital platforms

L'Oréal Middle East has selected Accenture Interactive to leverage its expertise in data-driven marketing transformation to help the beauty group across the GCC deliver a more authentic and human-centred consumer experience across its brands.

A recent Accenture study found that the proportion of online purchases for personal care and make-up products by previously infrequent e-commerce users in the United Arab Emirates – defined as those who used online channels for less than 25 percent of purchases prior to the outbreak – has increased 525 percent since the outbreak – 175 percentage points higher than the global average (350 percent).

By putting consumer sentiments and insights at the heart of the business, L'Oréal Middle East will be able to creatively personalize content that meets consumer needs across all of its digital platforms at scale. The additional level of rich data will also enable L'Oréal Middle East to streamline its consumer engagement approach with more relevant product messaging, recommendations and rewards across its beauty products online.

"As a digital-first company, we are focused on using technology to innovate and deliver beauty experiences tailored for our