Amazon and Walmart go head-to-head to boost fashion reputation on Prime Day

Amazon and Walmart go head-to-head to boost fashion reputation on Prime Day

No matter what and tout during Prime Day, clothing will be on shoppers' minds this week as consumers prepare to reunite with friends and family or look to accommodate extra pandemic pounds. Competition in the apparel space is more cutthroat than ever. Amazon as the top apparel seller in the U.S. and both companies have a desire to woo fashion-forward shoppers, not just help stock up on the basics. Vincent Quan, associate professor at the Fashion Institute of Technology, said the two retailers can drive more sales if they keep up with trends, along with selling socks and basic T-shirts. "The historic turn rate of fashion goods is faster, and that's an important component because faster turn means additional purchases," he said. Amazon Prime Day started Monday and ends Tuesday. Walmart has an overlapping sales event, Deals for Days, that began Sunday and runs through Wednesday. Other apparel-focused retailers are offering up their own deals, including , and resale website, . Online and in stores, shoppers can find dresses, shorts and other wardrobe additions at Walmart for up to 60% off — along with a mix of other discounted items from puzzles to cordless vacuums. Amazon began slashing clothing prices