Experiential Retailer Camp Widens Its Playing Field With New Mall Store

Experiential Retailer Camp Widens Its Playing Field With New Mall Store

The Camp store at Columbus Circle in New York. The innovative retail chain is expanding with a new ... [+] store that opens this week at Westfield Garden State Plaza in Paramus, N. J. Camp, the company that is reinventing toy retailing, is continuing its expansion push, with a new store in one of the East Coast's largest malls. The new location in a high-profile shopping center - Westfield Garden State Plaza in Paramus, N. J. - could play a key role in accelerating Camp's expansion to other parts of the country. The store opens to the public Oct. 19. The 6, 500 square-foot space will be one of Camp newer formats, a store that is more retail, and less experiential, compared to the flagship Camp store on Fifth Avenue. But it will still have plenty of the hands-on activities that have made Camp a hit with parents and kids, and fueled its rapid growth. Camp is taking over the site of a previous failed experiment in toy retailing - one of the reimagined, next-generation Toys R Us stores. The company that owns the rights to the Toys R Us name opened two stores - one at Garden State Plaza