The food aggregators and quick-service restaurants, or fast-food restaurants, are upping their competition for direct consumer reach, as the food services market in the Middle East and North Africa (MENA) region is projected to see massive growth, new research shows.
Based on the current trend, quick-service restaurants are predicted to see three-fold growth in their customer reach by 2025, according to a market study by global consulting firm RedSeer Consulting.
Restaurant chains and standalone eateries are also expected to join the race by developing their own apps to reach consumers directly, the report said.
The online food service market in the MENA region is expected to grow by $15 billion – more than four times its $3.5 billion market size in 2018
Restaurant and food court dining – which saw a major drop last year due to the pandemic – is projected to see a bounce back by next year, and the market is expected to reach a whopping $70 billion, while the online food...read more...