From Audio Hangs To OnlyFans: Why The Brand Broadcasting Trend Is Blowing Up

From Audio Hangs To OnlyFans: Why The Brand Broadcasting Trend Is Blowing Up

Share to Linkedin We are officially gorging on broadcasting. From comedy bantz to sex advice, crisis support to philosophy bites, the pandemic has seen everyone and their pet push into podcasting to maintain a connection (in the US alone 50%+ of people over 12 are now listening, 80% of whom are aurally addicted to the tune of 7+ hours a week); live streaming has soared and audio platforms from Discord to Clubhouse (more on the latter later) are raging globally - in China user audio platform numbers are predicted to reach 730m by 2023, a growth rate of 32. 4%. With retailers under increasing pressure to air a socially authentic voice, consumers craving personal fame as micropreneurial media moguls, and brands at pains to connect and reflect at the speed of pop culture - including within virtual brandscapes - brand broadcasting is ultra-fertile territory. From retail's new radio stations (IRL and in-game) to recording studio flagships, XR broadcasts and those already dabbling in OnlyFans, here's who, how and why: Branded podcasts may seem like comparatively old news. Matches Fashion's weekly session, The Collector's House, where creatives discuss personal objects of significance, is already on its 82nd episode while Harrods' True