Hey Beauty, It’s Time To Lift The Lid On Ingredients And Impact

Hey Beauty, It’s Time To Lift The Lid On Ingredients And Impact

For decades, the beauty industry has offered wonder products and secret formulas - but when it comes to ingredients and impact, mystery is no longer an option.

It's time to break the last beauty taboo: the impact your business has on people and the planet.

Until now, breaking a beauty taboo has broadly meant embracing your natural flaws - an idea popularised by Dove's revolutionary 2004 Real Women campaign. To tackle beauty's impact, we need an equally revolutionary approach.

In the wake of the COVID-19 crisis, the World Economic Forum is calling the years ahead of us 'The Great Reset'. Today, I'm calling on the beauty industry to play its part in this global effort to build back better, and to drive change by opening up about the sourcing and impact of products and ingredients.

The global beauty industry produces more than 120 billion units of packaging every year. It's responsible for the 14,000 tons of sunscreen that collect annually in the world's reefs. And according to recent research, the perfumes, hairsprays and deodorants that it produces are polluting the environment just as much as car emissions.

The need for action is clear. It's time for beauty to go beyond skin-deep once again.

Beauty shoppers are