Interview: Ozgur Ozvardar, vice president and general manager, Verifone Middle East and North Africa

Interview: Ozgur Ozvardar, vice president and general manager, Verifone Middle East and North Africa

Discuss Verifone's strategy in the Middle East. What are the services and solutions you offer and their unique USP?

At Verifone, we transform daily payment transactions into new business opportunities for enterprises. We combine real shopping experiences with the digital world by connecting payments to cloud-based platforms. We create a bond between consumers and merchants on our next-generation digital platform. We are like a business partner that stands by our clients. Built on almost 40-year of history and more than 35 million installed devices, Verifone provides services to a great many clients and partners in more than 150 countries, including the world's best-known retail brands, financial institutions and payment providers including the most reputable retail chains, finance institutions and payment service providers.

In the Verifone Middle East and North Africa region, we are managing dozens of countries such as Nigeria, Egypt, Pakistan, Morocco, Tunisia, United Arab Emirates, Algeria, Saudi Arabia, Kuwait, Qatar, Lebanon etc. We offer products, services and innovative solutions to our partners and customers. By offering the most effective solutions and services for the changing needs and expectations of these different markets, we continue to maintain a leading position in the market. As a global player, we serve