Investment Firm Story3 Takes Stakes In H.D. Buttercup, Coco Republic

Investment Firm Story3 Takes Stakes In H.D. Buttercup, Coco Republic

Story3's Peter Comisar in a 2005 photo at a store opening, is now in the home furnishings business. ... [+] (Photo by Stefanie Keenan/Patrick McMullan via Getty Images) Coco Republic, the well-known Australian home furnishings retailer, is positioning itself for a global expansion with a major investment in the company from U. S.-based Story3 Capital Partners. In tandem with its investment in Coco Republic, Story3 has also taken a majority position in H. D. Buttercup, the Los Angeles based home furnishings retailer headed up by industry veteran Evan Cole. Buttercup has been selling Coco Republic merchandise in the U. S. but will open a full-line 40, 000-square-foot store in its Culver City, CA flagship sometime in the first half of 2022. Peter Comisar, Story3's managing partner, in announcing the deal, said, "We are delighted to be a value-added partner to the entire team at Coco Republic for the company's important next chapters. Coco Republic's compelling product, design and end-to-end service takes the friction out of the customer's journey to extraordinary living and working spaces. "Coco Republic's luxury style, product quality and design services fill a void for affluent and aspiring younger, more contemporary consumers." The retailer has 14 stores in