Is Resale The Solution To Supply Chain Woes This Christmas?

Is Resale The Solution To Supply Chain Woes This Christmas?

As global supply chains are hit by pandemic disruption, can resale step in to fill the gap? Many factors have converged this year to make resale one of retail's fastest growing areas. An increase in sustainable consumers, supply chain issues and tight purse strings due to the pandemic are all contributing. Shoppers are seeking out coveted items on second-hand selling platforms – especially when businesses are struggling to stock them. The figures are striking: according to a new report by OfferUp, 37% of US shoppers turned to resale marketplaces in 2021 to find items in short supply at retailers and 1 in 4 will do so for the festive season. Byron Binkley, Founder of Sella, a US resale platform, predicts why this trend will dominate 2022 in the US. "Following a year of jarring global warming reports and tropical storms tearing through communities, consumers will be renewing their focus on living sustainably to reduce their footprint". He adds: "consumers are drawn to the many benefits the space offers, including buying high-end products at lower prices, sustainably purchasing and selling products, and reducing the destructive cycle of mass manufacturing". Lockdown gave consumers more time to reflect on their shopping habits, and