Local Marketing Pros Reveal How To Crack Germany’s Hot Mobile Market

Local Marketing Pros Reveal How To Crack Germany’s Hot Mobile Market

Germany is gearing up for its biggest year ever in app spend and usage. Long considered the economic engine of continental Europe, Germany is now emerging as a global powerhouse in the mobile and app market. More importantly, it's home to Europe's biggest app spenders. New data from Sensor Tower, a company providing market intelligence and analytics for the mobile app economy, shows that Germany has risen through the ranks to become the number two market in Europe for app spend. At $3. 4 billion in 2021 (up 22. 5% compared with the previous year), Germany came in a close second to the U. K., which reported $3. 5 billion in user spend. Overall, European consumers spent $18. 3 billion across the App Store and Google Play in 2021. Significantly, Germany also was home to the biggest spenders on Android. Revenue generated on the Google Play app store led the European pack, generating $1. 8 billion or nearly 22% of the total, according to Sensor Tower. "Reaching new highs in the metrics that count, including consumer app spend and time spent in-app, cements Germany's leading position in the ever-changing mobile app industry," the author, mobile consultant and veteran marketer Mark