Middle East consumers are now healthier, more digital and prioritise sustainability while shopping, new PwC report finds

Middle East consumers are now healthier, more digital and prioritise sustainability while shopping, new PwC report finds

- Priorities are shifting, with 67% of consumers saying they are more healthy than 6 months ago. They are also walking the talk on sustainability ‒ 60% consider themselves more eco-friendly and the same proportion consider sustainability factors when deciding what to buy.

- Regional shoppers have become more price-conscious ‒ 60% are now more focused on saving

- In-store shopping (50%) remains the most popular channel for frequent purchases in the Middle East but mobile continues to grow in importance. As a result of this continued shift online, Middle East consumers have also become more protective of their personal data.

The latest edition of PwC’s Global Consumer Insights Pulse Survey showed that Middle East shoppers are increasingly influenced by sustainability issues and prioritising health and wellbeing.

The survey highlights a general shift in consumer behaviour as a result of the pandemic and the staying power of those changes. For example, Middle East shoppers believe that they are now healthier (67% vs. 51% globally), more digital (65% vs. 53% globally) and have better work-life balance (66% vs. 60% globally).

They are also more likely than ever to take into account sustainability considerations when making a purchase. In fact, 60% of regional respondents believe they are