Retailers Happy To Absorb Price Hikes. Also, Pigs Fly.

Retailers Happy To Absorb Price Hikes. Also, Pigs Fly.

Share to Linkedin A survey of top retail executives finds 59 percent planning to pass on the costs of supply chain disruptions to consumers. Thirty-six percent were planning to absorb the hit and keep prices consistent. Womelsdorf, PA: Boyer's cashier Kathryn Laudermilch scans a customers groceries at the Boyer's Food ... [+] Markets grocery store in Womelsdorf, PA. (Photo by Ben Hasty/MediaNews Group/Reading Eagle via Getty Images) Overall, 65 percent of respondents indicated they were changing their pricing in response to inflation. For many of the industry experts on the RetailWire BrainTrust panel, price hikes at checkout look like a foregone conclusion. "It's going to be unavoidable," wrote Joel Goldstein, president of Mr. Checkout Distributors, wrote in a RetailWire online discussion last week. "The distributors that we work with are seeing higher logistics fees and the suppliers are seeing higher raw material costs. The amounts will be slow to grow but it will all be passed along to the end consumer in time." "Show me a retailer that will willingly absorb cost increases to the detriment of their own profitability, and I'll show you a pig that can fly," wrote Jenn McMillan, chief accelerant at Incendio. When executives were asked