Rise of Moral Investing as War in Ukraine Rages On

Rise of Moral Investing as War in Ukraine Rages On

Fifty-four per cent of investors have become more conscious of how their money is being invested in the wake of the Russia-Ukraine war, according to a new poll by the UK direct to consumer investment platform interactive investor. Four in 10 of the sample of 2,058 interactive investor website visitors between 9 and 10 March 2022 said they were considering investments that align with their moral values as a result of Russia’s invasion of Ukraine. However, almost a third said their moral stance had remained unchanged. Thirteen per cent responded with ‘don’t know’. The biggest risk to global stock markets The 42 per cent majority of respondents believe that the potential escalation of the conflict between Russia and Ukraine represents the biggest threat to global stock markets over the next five years. This was ahead of the 23 per cent who cited inflation, and the 20 per cent who cited geopolitical tensions involving China, Brazil and the Middle East. Meanwhile, just seven per cent cited climate change as their biggest concern, a mere five months on from COP26, the UN climate conference held in Glasgow last year. Only two per cent see the arrival of new waves and/or variants of