Target Plans To Build On Its Private Label Success With New Food Brand, Favorite Day

Target Plans To Build On Its Private Label Success With New Food Brand, Favorite Day

Items from Favorite Day, Target's new brand of indulgent treats and other foods. Decadent ice cream bars, chocolate lava cakes, French brioche and blueberry streusel are just a few of the more than 700 food and beverage items Target Corp. hopes consumers will savor when on April 5 it launches Favorite Day, its newest owned brand. The retailer wants to capture the wallets - and palates - of consumers who started to appreciate life's small pleasures during the Covid-19 pandemic and are looking for ways to satisfy their taste buds. Favorite Day's sweet and savory products spanning categories such as bakery, snacks, candy, premium ice cream, beverage mixers and mocktails, among other things, are designed with indulgence in mind, and priced below $15. Over the past five years, Target TGT has launched 30 owned brands, from women's apparel labels with inclusive sizing, such as Auden and Colsie, to home collections for babies and kids like Cloud Island and Pillowfort. Ten of the retailer's brands generated $1 billion or more in sales last year, and four hit the $2 billion threshold. Favorite Day's sweet and savory treats will complement Good & Gather, the retailer's flagship food and beverage brand, which generated