Value fashion giant Redtag launches modest range

Value fashion giant Redtag launches modest range

Redtag, the region’s leading value fashion and homeware brand, has launched A’anika, a ladieswear range of modest apparel. A’anika is Redtag’s earnest attempt to align with the sociocultural evolution and progressive reforms, geared towards empowering women. Homegrown value fashion brand Redtag has been championing modest ladieswear in the region for quite some time, but with A’anika, it is curating a signature collection. This initiative is expected to resonate with the fashion-conscious generation, especially at a time when the Middle East is reopening its outdoor activities after a prolonged closure. A’anika collection is currently available in selected stores and through WhatsApp shopping across the region. Jitender Advani, Head of Fashion, Redtag, says, “A dedication to Redtag’s women customers, A’anika means “unique” in Arabic, and “gracious”, “brave”, and “song” in other languages — which are metaphorical of our female clientele. This range is the by-product of multiple customer feedback we have received in recent months. Women shoppers sought a dedicated range of refreshingly modest apparel. So, after a fair amount of market study and interpretations of international high fashion, we are finally catering to their needs, just in time for the post-pandemic reopening. We also have a great A’anika collection lined up