What is Dhanteras and why do Indians buy gold to celebrate? – The National

  • Date: 02-Nov-2021
  • Source: The National
  • Sector:Retail
  • Country:Middle East
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What is Dhanteras and why do Indians buy gold to celebrate? – The National

Every year, jewellery purchases across Asia soar in the run-up to Diwali, a holiday period when buying gold is considered auspicious. In India, where the festival of lights is widely celebrated, employees often receive bonuses and special gifts, while sales of gold coins and bars surge ahead of Dhanteras, the first day of Diwali.

A predominantly Hindu festival, although Jains and Sikhs also celebrate, buying jewellery for Diwali is meant to appease Lakshmi, the goddess of wealth and prosperity.

Scroll through the gallery above for pictures of Diwali 2021 preparations across India.