Why Niche Communities Are the Future of Social Media Marketing

Why Niche Communities Are the Future of Social Media Marketing

Advertising and consumer reach made a permanent shift in 2020. The normal methods for reaching consumers had to pivot to meet consumers where they were, which was at home and online.

So how did this change marketing strategies?

Last year, the number of people who used social media passed the 3.8 billion mark. TikTok took the social media world by storm with virtual crowds of new users signing up and time spent on the platform growing significantly. The way people interacted with social media became more involved, as video and Instagram story usage increased, helping people share their day-to-day moments.

But while social media use is growing, user habits are changing. Facebook usage is down , as well as users and overall time spent on Instagram. But social media's marketing influence isn't going anywhere. According to eMarketer , over 55 percent of all Gen Z internet users in the U.S say their recent fashion purchases were inspired by social media content. Its e-commerce and community-building potential still has immense power. Amidst the