Sila unveils first brand campaign

Sila unveils first brand campaign

Doha

Sila, the brand that brings together Qatar’s public transport modes into an integrated network, unveiled its first brand campaign, titled “Sila Takes You There.”  The brand campaign has unveiled the Sila mobile app and website.

This is a major milestone for Sila and a significant step towards achieving an integrated public transport network, the Ministry of Transport (MoT) said in a press statement. The app and website feature a number of functions designed to make travel easier, smarter and more convenient. These functions include:

* A journey planner to help travelers select the times, transport modes and routes that suit them best, using step-by-step directions; with the app providing real time navigation

* Information about public transport station locations, routes, and timetables.

* A flight tracking feature that helps users plan their trips to and from the airport.

* Account registration allowing passengers to personalize the journey planner, such as saving favorite trips and destinations in the State of Qatar.

* The latest news about Sila.

* A list of events happening in the State of Qatar and how travelers can use the integrated public transport network to get to them

Commenting on the launch, Sheikh Mohammed Bin Khalid Al-Thani, Director of the Technical