Henkel and Al Dawaa Pharmacies mark growing partnership with coloration event in Saudi Arabia

Henkel and Al Dawaa Pharmacies mark growing partnership with coloration event in Saudi Arabia

Dammam, Saudi Arabia: Henkel’s brand, Palette and Al Dawaa Pharmacies commemorated their growing collaboration with an exclusive coloration event at one of Al Dawaa's flagship stores in Khobar, Kingdom of Saudi Arabia. The event marked the successful partnership, centered around Henkel’s renowned Schwarzkopf brand, Palette, an esteemed hair color expert trusted by millions of women worldwide.

In Saudi Arabia, Henkel and Al Dawaa Pharmacies’ collaboration has significantly expanded the accessibility of Palette’s Intensive Color Care (ICC) and Natural Care (PNC) product lines, doubling the number of stores offering these popular products.

Irina Eliseeva, GM GCC Henkel Consumer Brands commented: “The synergistic partnership between Al Dawaa Pharmacies and Henkel's Palette brand stands as a testament to the strength of collaboration and our aligned objectives. Building on the global success of Palette over the years, we are enthusiastic about further strengthening our alliance and expanding the availability of Palette products to empower consumers in Saudi Arabia and transform their beauty experience, by providing Henkel global experience and innovations to them"

The event attracted a diverse audience including consumers and Al Dawaa Category Team led by Dr Laila Almatar along with Ms. Asma Al Hussain. The activity was spearheaded by Saad Kadri and Essam Saad, members