Live, From Fred Segal L.A., It’s Home Shopping With A Twist

SourceForbes
SectorRetail
CountryMiddle east

Fred Segal LIVE takes place in the store and is livestreamed to consumers. Courtesy of Fred Segal In the name of shopping as theater, and in the tradition of merchant princes such as the late Bloomingdale’s CEO Marvin Traub, who engineered extravagant, but reportedly, money-losing country promotions –and with the COVID-19 pandemic, which has put a crimp in brick and mortar retailers as understudy – Fred Segal is going on with the show. Part Home Shopping Network spiel, part brand building exercise, with the fairy dust of influencers such as Garth Brooks, Alicia Keys, Dolly Parton, Julie Andrews, Tim Tebow, Kristin Cavallari, Tim McGraw, Jenna Dewan, Trisha Yearwood, among others, sprinkled on for good measure, the Los Angeles-based experiential retailer, announced is launching a shopping channel, Fred Segal LIVE, presented by Mastercard MA on talkshoplive, said Jeff Lotman, CEO and owner of Fred Segal, told Forbes exclusively. The eight-week shopping experience premieres on Nov.

23 at 7 p.m., and will livestream on seven consecutive Mondays after that. Fred Segal claims talkshoplive is the first live video streaming, shareable, embeddable commerce platform that allows consumers to experience brands live. ...read more...