Saudi Arabia’s Al-Hilal debut new brand identity

Saudi Arabia’s Al-Hilal debut new brand identity

RIYADH: Saudi Arabia’s Al-Hilal sports club debuted a new identity on Monday. The club, who are the current Saudi and Asian champions, also unveiled an e-store named “BLU STORE” where fans can get the teams merchandize. The restyled logo features a blue shield encompassing the English letter H with two crescent moons making up the top and bottom of the letter’s central bar. The resulting shape also doubles up as the Arabic “Al-H,” or the H. “The merging of the two letters in both languages in the logo is to symbolize the form of a grand and solid shield suitable for all sports, and bearing the values and principals of Al-Hilal,” the club said. The announcement video opens with a crescent moon, where the club gets its name, and features players wearing kits sporting the new branding. The 80-second montage, which spotlights the club’s past and present successes, was viewed nearly a million times on Twitter just a few hours after it was posted. Club chairman and head of Al-Hilal Investment Company Fahad bin Nafel said that launching BLU STORE was a pioneering step for the brand, through which they seek to enhance the relationship with fans and provide all