Toluna surveys KSA consumers’ behavior for Ramadan & Al-Fitr 2023

Toluna surveys KSA consumers’ behavior for Ramadan & Al-Fitr 2023

- 44% increase in spending during Ramadan 2023 versus last year.

- 46% increase in spending on Al-Fitr gifts 2023 versus last year.

- Consumers expect banks to offer deals and special promotions during Ramadan.

- Sweets, cash, toys, and perfumes top the list of Eid gifts.

KSA: According to a study conducted by Toluna, a leading provider of market research and consumer insights, the Kingdom of Saudi Arabia market has projected higher expenditure estimates for the Holy Month of Ramadan and Eid Al-Fitr in 2023 compared to 2022.

As per the study, consumer shopping intention in the KSA market for the upcoming period will increase by 44% this year compared to last year. The increase can be seen across all sectors, including entertainment (up by 44% from last year), grocery shopping (up by 51%), traveling abroad (up by 35%), staycation (up by 42%), food delivery (up by 39%), and beauty treatment (up by 31%)

The survey shows that the majority of respondents, 91%, plan to give Eid presents this year, with children (66%), parents (56%), and friends (37%) being the primary recipients. Specifically, 46% of respondents plan to increase their spending on Eid gifts, 39% aim to make the occasion more special this year to